Adapting to market changes, GE's new strategy sets sail for a new future in LED lighting

As a century-old leader in the lighting industry, GE Lighting has always been committed to providing real value-added solutions to its customers with its leading technology and experience in the field.

Recently, in order to better develop its business technology advantages and promote the development of high-tech green solutions in the customer-oriented market, GE Group headquarters strategically repositioned the lighting business to align its global lighting team with GE's growth and innovation team. It will make more efficient use of the large group platform's unique and unique technological innovations to invest in the lighting business and open up wider market resources and ultimately benefit customers.

GE Lighting's strategy is grouped with more emphasis and investment from the headquarters. In the global market, it will continue to vigorously adapt to market changes, increase the business transformation model, accelerate the sales of traditional products and channels, and develop with high technology. End-customer needs are transforming the results-oriented overall solution and green energy-saving value-added services to address the most concern and difficult issues for customers. It will play a huge role in leading the market in the wave of industry change.

“In this exciting and unprecedented industry transition period, I am very proud to see that our lighting team is redefining the industry with the latest LED systems and solutions, truly becoming a trusted advisor to our customers.” GE Lighting Maryrose Sylvester, President and CEO of the world, said that the organization of the lighting has been adjusted: "We are in the ascendant and we must keep this momentum moving forward.

To further ensure this growth, the lighting team will be aligned with the GE Growth and Innovation team led by GE Senior Vice President and Chief Marketing Officer Beth Comstock. This transformation will not only enable GE Lighting to benefit from solution sales, venture capital, ecomagination and brand development, but also help us develop new services, sales models and partnerships to serve our customers. And GE to increase productivity and profitability, and then recycle to invest in our leading technology. ”

GE Lighting has been continually creating brilliance since the era of incandescent lamps. At this time, in the lighting industry where LED lighting technology continues to develop and break through, in the lighting industry where market competition is becoming increasingly fierce and industrial innovation is changing rapidly, GE Lighting has clearly foreseen that the future lighting will be The combination of digital intelligence and people's lives. To embrace and lead these changes, GE has successfully developed the LightGrid system as a solid part of smart city development.

As the most advanced road lighting system, LightGrid incorporates breakthrough features in many industries, such as measurement, energy management, wireless central control, brightness control, data acquisition and communication, and security functions. At the same time, GE developed LED lighting as the carrier of indoor positioning system, realized the technology dream of consumers remote control lighting, opened a new chapter for smart home and created great value for customers.

As the core market of GE Lighting, the Chinese market has always been adhering to the localization development strategy of “in China, China”. In the past year, a number of overall lighting solutions have won praise from customers.

The Courtyard by Marriott Shanghai Qilu in Lujiazui Financial District will save up to 82% of energy per year after GE upgraded its original lighting system. For this reason, Marriott is very satisfied with the green lighting solution and also invites GE to attend. The lighting ceremony on Christmas Day; the Yucheng Bridge in Xianyang, Shaanxi Province, after adopting the GE ECO R250 solution, not only achieves the goal of energy conservation, but also improves the original illumination, beautifies the bridge and enhances the image; and Nanjing Pukou New City Jiangbei Avenue, GE has won the road reconstruction project with excellent product quality, moderate price and good cooperation foundation. The SKYGEN variable power street lamp is used to upgrade its lighting. The variable power street lamp is reduced in the case of late night traffic. Power, energy saving is about 35%.

In the face of the future, as Beth Comstock, GE's senior vice president and chief marketing officer, questioned whether the lighting department will be sold, "I want to affirm that the lighting sector is still an important part of the industrial product mix and has good growth. The trend is not to be sold.

Like other lighting companies, in recent years we have strictly followed the government's environmental orientation and stopped the development of inefficient incandescent lamps. Instead, we have invested and invested more in the development of energy efficient technologies such as LEDs.

In the future, we will rely more on the resources of the entire GE Group, intensively market, innovate quality, and do the role of trusted consultants. ”

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